TBH Kids is a line of tween care products that helps to address the essential skincare, body care and overall personal care needs of tweens. All of the brand's products are sold in colorful, youthful packaging with a label that's designed to look like a chat conversation on a messenger platform. In this way, kids are able to quickly identify the benefits of specific products in a friendly format that reminds of chatting with a friend.
While the brand's pH-balancing shampoo and conditioner are formulated with nettle and meadowsweet to help dry up the natural oils on the scalp, TBH Kids also makes non-drying foam face washes, facial wipes and gentle face cleansers that address skincare imbalances and help to prevent flare-ups with key ingredients like willow bark and salicylic acid.
Chat-Inspired Tween Care Products
TBH Kids' Packaging Resembles Text Message Conversations
Trend Themes
1. Chat-inspired Packaging - There is potential for more brands to adopt chat-inspired packaging to appeal to younger generations.
2. Preteen Skincare - There is a growing trend in the skincare industry to create products specifically designed for preteens.
3. Youthful Product Line - Companies may benefit from creating product lines with youthful packaging that appeals to the younger demographic.
Industry Implications
1. Skincare - There is an opportunity for skincare companies to create age-specific products for preteens.
2. Cosmetics - Cosmetic companies may expand their lines to include chat-inspired packaging to appeal to younger generations.
3. Personal Care - Personal care companies can tap into the trend of youthful packaging to attract young consumers.