The Sky NOW TV Smart Stick has been announced by the brand as a new device that will provide users with low-cost access to a series of streaming services. The device is set to retail for just £14.99 and can be purchased with a Now TV Entertainment Pass for enhanced access to premium content without having to opt for a traditional cable subscription.
The Sky NOW TV Smart Stick is powered by ROKU and offers access to streaming services like BBC iPlayer, ITV Hub, All 4 and much more. The move from the telecom company to offer premium streaming capabilities at a low-cost comes as a response to the growing shift towards online content from consumers who are looking to watch what they want when they want.
Telecom Streaming Devices
The Sky NOW TV Smart Stick Streams Content on a Budget
Trend Themes
1. Low-cost Streaming Devices - The Sky NOW TV Smart Stick offers low-cost access to streaming services, catering to consumers' increasing demand for affordable, on-demand content.
2. Shift Towards Online Content - As consumers increasingly seek the ability to watch content on their own terms, telecom companies can tap into this trend by offering streaming devices that provide easy access to online content.
3. Enhanced Access to Premium Content - By offering the Now TV Smart Stick with a bundled Entertainment Pass, telecom companies can provide users with an affordable way to access premium content without traditional cable subscriptions.
Industry Implications
1. Telecommunications - Telecom companies can gain a competitive edge by providing low-cost streaming devices that cater to the growing demand for online content.
2. Streaming Services - Streaming service providers can partner with telecom companies to offer their services through affordable streaming devices, expanding their reach to a wider consumer base.
3. Entertainment - The entertainment industry can capitalize on the trend of on-demand streaming by collaborating with telecom companies to offer exclusive content packages on low-cost streaming devices.