In order to give people a taste of the kind of creepiness that they can expect from tuning into Stalker, a new TV show on Vier, this unsettling TV marketing stunt was set up on LinkedIn. Playing off of the inherently "voyeuristic side" of the social network, this campaign involved creating a fake profile for a Stalker and having him view over 2,000 profiles. In return, these users would get a notification that "Stalker" had viewed their profiles. 63% of people were curious enough to view Stalker’s profile in return, where they would find creepy quotes like "I know where you live. I know where you work."
As it turns out, LinkedIn shut down a couple of the fake Stalker profiles, but it was still an effective an chilling way to promote the launch of the TV series.
Creepy Networking Campaigns
This TV Marketing Stunt for 'Stalker' Scoped Out Profiles on LinkedIn
Trend Themes
1. Interactive TV Marketing - Opportunities to create immersive and unsettling marketing campaigns that engage viewers and drive curiosity.
2. Voyeuristic Social Media Engagement - Utilizing the voyeuristic nature of social media to create unique and attention-grabbing brand interactions.
3. Unconventional Promotional Stunts - Exploring unconventional and creepy marketing tactics to generate buzz and intrigue.
Industry Implications
1. Entertainment and Media - Disruptive innovation opportunities include leveraging interactive marketing campaigns to increase audience engagement and promote TV shows.
2. Social Networking - Opportunities for platforms to support and facilitate unique brand engagements that utilize the voyeuristic aspects of social media.
3. Advertising and Marketing - Disruptive innovation opportunities lie in developing unconventional and attention-grabbing promotional stunts that captivate target audiences.