London Live is a new channel dedicated to broadcasting entertainment 24/7 and to make the announcements about its launch as big as possible, the Curb Media agency set up a giant TV bus. It took over 1,000 hours to turn the double decker bus into a giant TV screen and now, the giant TV bus is the second biggest outdoor screen in London and the largest vehicular screen ever.
The bus is made up of over 230,000 LED lights and produces over 24 billion colors at a rate of one hundred frames per second. The bus was parked at Marble Arch Stadium and hooked up to a camera, so that people passing by could interact and see themselves on the big screen.
Gigantic Vehicular TV Screens
London Live’s TV Bus Has the World’s Largest Vehicular Screen
Trend Themes
1. Vehicular Entertainment Screens - Opportunity to incorporate large-scale digital displays in vehicles for new avenues of entertainment and advertisement.
2. Interactive Outdoor Advertising - Opportunity to engage with audiences through interactive outdoor advertisements on large digital screens in public spaces.
3. Real-time Camera Integration - Opportunity to use real-time camera integration in outdoor advertising campaigns for increased audience engagement and interactivity.
Industry Implications
1. Automotive Industry - New opportunities for automotive companies to team up with advertisers and offer in-car digital entertainment screens.
2. Advertising Industry - New opportunities for advertising companies to create interactive outdoor advertisements using large digital displays in public spaces.
3. Entertainment Industry - New opportunities for entertainment companies to partner with advertisers and utilize large-scale digital displays in public spaces for promotional campaigns.