The Turkish Airlines plane skins feature 17,000 staff headshots from all around the world, showing the company attributes high importance to employee recognition as a part of its corporate culture.
Any manager knows that employees who identify with a bigger purpose, who feel instrumental to the final goal and are who are treated well perform better. The Turkish Airlines brand took these basic business school lessons to the extreme by plastering 737 boeing planes with a mosaic of its staff’s faces. The mosaic spells out ‘globally yours,’ complete with the Turkish seljuk motif.
The project only took four months to bring the flying faces of the Turkish Airlines into the air! This simple concept is an example of an effective thank-you gesture that takes employee appreciation to new heights.
Aircraft-Adorned Employee Appreciation
The Turkish Airlines Plane Skin is a Mosaic of Staff Faces
Trend Themes
1. Employee Recognition - The Turkish Airlines' aircraft adorned with staff headshots showcases the importance of employee recognition, creating opportunities for innovative strategies to appreciate and motivate employees.
2. Corporate Culture - The use of a mosaic of staff faces on airplane skins reflects the Turkish Airlines' emphasis on corporate culture, opening avenues for disruptive innovations in shaping and promoting organizational values.
3. Creative Thank-you Gestures - The use of 17,000 staff headshots on the plane skin as a thank-you gesture sets a new standard for employee appreciation, presenting unique opportunities for disruptive innovations to express gratitude in creative ways.
Industry Implications
1. Airline - The Turkish Airlines' innovative approach to employee appreciation through aircraft adornment demonstrates opportunities for disrupting traditional employee engagement practices in the airline industry.
2. Human Resources - The use of staff headshots on airplane skins highlights the significance of employee recognition and corporate culture, leading to potential disruptive innovations in the human resources industry's practices and strategies.
3. Marketing and Branding - The mosaic of staff faces on Turkish Airlines' planes showcases the potential for disruptive innovations in marketing and branding to create a strong identity by incorporating unique elements like employee appreciation.