If you need an incentive to join other runners in a Thanksgiving Turkey Trot, Michelob Ultra's #WillRunForBeer campaign might just encourage you to lace up.
This year, Michelob Ultra is promising free beer to anyone 21 and over who runs in a Thanksgiving Turkey Trot. All you need to do to claim your prize is follow Michelob Ultra on either Instagram or Twitter, than post a picture of you running in a Turkey Trot with the hashtag #WillRunForBeer and tag the brand. The brand will then send you a Drizly promo code for a free beer, which you can pick up on your way back home. And at just 95 calories per beer, a nice light Michelob Ultra might be the perfect option after a heavy Thanksgiving meal.
Thanksgiving Fun Run Promotions
Michelob Ultra is Offering Free Beer for Running a Turkey Trot
Trend Themes
1. Social Media Incentives - Offering rewards through social media platforms for participating in events like Turkey Trot runs can encourage engagement and promote brand loyalty.
2. Mobile App Integration - Partnering with delivery apps like Drizly to provide promo codes for free beer creates a convenient and seamless experience for consumers.
3. Health-conscious Celebration - Brands that offer low-calorie options, like Michelob Ultra's 95-calorie beer, cater to consumers who seek healthier alternatives during festive occasions.
Industry Implications
1. Alcoholic Beverages - Alcohol brands can leverage promotional campaigns and social media incentives to engage with consumers and drive sales.
2. Fitness and Wellness - Turkey Trot runs and health-conscious events provide opportunities for brands to align themselves with fitness and wellness activities and promote their products.
3. On-demand Delivery - Collaborating with alcohol delivery apps allows brands to tap into the growing demand for convenience and seamless ordering experiences.