The Arby's deep fried turkey sandwiches have been introduced just in time for Thanksgiving to provide patrons an indulgent way to enjoy turkey beyond holiday dinnertime. The new announcement consists of three sandwiches in total including the Deep Fried Turkey Club, Cajun Deep Fried Turkey and the Deep Fried Turkey Gobbler. Each of the delicious sandwich varieties are set to be available for a limited-time only and are all made with the aforementioned deep fried turkey meat.
The Arby's deep fried turkey sandwiches identify how brands are creating more seasonal products to help become a more integral part of the consumer experience around the holidays. Being that the consumer goods market is flooded with seasonal products, food brands are looking at new meal options to satiate demand for seasonal flavors.
Deep Fried Turkey Sandwiches
These Arby's Sandwiches are a New Twist on the Seasonal Dish
Trend Themes
1. Seasonal Product Expansion - Food brands have opportunities to expand their seasonal product offerings with unique meal options.
2. Limited-time Offerings - Creating limited-time offerings for seasonal products can help food brands drive demand and urgency for purchases.
3. Holiday Themed Products - Food brands can create holiday themed products that align with consumer expectations and preferences for seasonal flavors and ingredients.
Industry Implications
1. Fast Food - Fast food chains can leverage seasonal flavors and ingredients to attract and retain customers with unique menu offerings.
2. Consumer Goods - Consumer goods companies can create seasonal product lines to provide customers with more options for holiday celebrations and gift giving.
3. Food and Beverage - Food and beverage companies have opportunities to capitalize on the trend of seasonal products by creating new product lines and flavors for the holidays.