Lightweight, yet warm, the Heatzone 1000 TurboDown from Columbia is an award-winning jacket that was recognized as one of the Gear of the Show winners in 2015.
In the process of designing its Fall 2015 collection, Columbia’s team was also occupied with developing freestyle ski uniforms for the upcoming Winter Olympics. By meeting with countless athletes and coaches, the brand was able to gain an in-depth understanding of what these professionals are looking for in terms of fabric, fit, style and most of all, performance. This research inspired the brand to relaunch its Titanium outerwear collection, which includes the impressive Heatzone 1000 TurboDown jacket for men and women.
The jacket wraps its wearer in a 900-fill water-resistant goose down and Omni-Heat Thermal Insulation, but it doesn’t stop there. One of the most innovative features of this jacket is its an overlapping seam construction, which eliminates the dead spaces where heat typically escapes.
High-Performance Winter Jackets
Columbia's Heatzone 1000 TurboDown is Lightweight and Ultra Warm
Trend Themes
1. Athlete-inspired Winter Wearables - Consumer wearables and clothing brands may collaborate with athletes to design high-performance winter wearables for the masses.
2. Seamless Overlapping Seam Construction - Seamless overlapping seams could become the industry standard in winter jacket design, with potential applications in other clothing categories.
3. Water-resistant Goose Down - Water-resistant goose down could revolutionize the outerwear industry, making winter apparel warmer and more durable for consumers.
Industry Implications
1. Athletic Wear - Athletic wear companies can capitalize on athlete-inspired winter wearables to create high-performing clothing that can appeal to mainstream consumers.
2. Winter Sports - Winter sports brands could use overlapping seam constructions to create high-performance gear for professional athletes and enthusiasts alike.
3. Outerwear - Outerwear companies can explore the potential of water-resistant goose down to create warmer, more durable jackets for consumers living in cold climates.