As pictures of men with beards becomes an increasingly popular internet phenomenon, this Sikh beard and turban photography is a spirituality-celebrating series. Currently being funded on Kickstarter, the photographic project aims to document contemporary Sikh men in Britain.
Founded by London-based photographers Amit and Naroop, the crowdfunded concept will show how the beard is more than a hipster style statement, but in some cultures a sign of spiritual deference and discipline. The beard-sporting, Kirpan-wielding turban photography shows Sikh men with other modern elements like chambray tops and aviator sunglasses. The symbolism-focusing SINGH Project will be a collection of 35 pictures 'celebrating the identify of British Sikh men' by honoring religion and Western influences at the same time.
Celebratory Sikh Picture Series
The SINGH Project Uses Turban Photography to Honor Sikh Men
Trend Themes
1. Spiritual Significance of Appearance - There is a trend towards celebrating the spiritual significance of appearance, presenting opportunities for innovative product development and marketing campaigns.
2. Cultural Identity Portrayal - There is an emerging trend towards portraying cultural identity in non-stereotypical ways, creating opportunities for authentic representation of minority cultures.
3. Crowdfunding for Cultural Projects - Crowdfunding is becoming a popular way to fund cultural projects, opening up opportunities for niche projects to get the funding they need to reach a wider audience.
Industry Implications
1. Photography and Videography - The photography and videography industry can capitalize on the trend towards celebrating cultural and spiritual identities by offering services that capture authentic and non-stereotypical representations of minority cultures.
2. Fashion - The fashion industry can innovate their product offerings by incorporating cultural and spiritual elements into their designs, and using diverse models to celebrate the unique identities of minority groups.
3. Marketing and Advertising - The marketing and advertising industry has an opportunity to create campaigns that celebrate cultural and spiritual diversity, and to target niche markets through crowdfunding platforms.