The newly launched On The Go Tuna Pots by John West are packed with 18 grams or more of natural protein, and they are offered in a range of flavors and carbohydrate options. With varieties like the Chilli & Garlic Mediterranean Tuna Cous Cous Pot, the Indian Tuna Rice Pot in Biryani Curry and other choices with globally inspired flavors, consumers get to experience familiar tastes in a new way.
With this new range, John West is taking on a category that's heavily dominated by noodles and perceived as unhealthy. Specifically, the On The Go Tuna Pots speak to "younger, health-conscious shoppers looking for tasty and high-quality products that fit into a busy lifestyle."
Portable Tuna Pots
John West's On The Go Tuna Pots are Packed with Protein
Trend Themes
1. High-protein Convenience Food - The trend of offering healthy and convenient meal options with a high protein content will continue to rise, as more health-conscious consumers seek quick meal solutions without sacrificing nutrition.
2. Globally Inspired Flavor Profiles - As consumers become more adventurous with their taste preferences, food companies will continue to offer globally inspired flavor profiles for their convenience food products to cater to diverse palates.
3. Diversification of Convenience Food Options - Food companies will continue to innovate by diversifying their offerings for convenience food options, moving away from traditional noodle-based meals to protein-packed alternatives like Tuna Pots.
Industry Implications
1. Convenience Food Industry - There is a significant disruptive innovation opportunity within the convenience food industry to offer healthier yet convenient food options that cater to the growing number of health-conscious consumers, particularly millennials.
2. Ready-to-eat Meal Industry - Ready-to-eat meal companies can innovate by incorporating globally inspired flavors and high-protein options in their product lines to differentiate themselves from competitors and appeal to an increasingly diverse consumer base.
3. Canned Food Industry - The canned food industry can capitalize on the trend of portable, high-protein meals by creating ready-to-eat canned meals that are both nutritious and convenient, perfect for on-the-go consumers who desire healthy meal options without having to cook or prepare food.