The TUMS antacid tablets have been a popular heartburn relief medicine among consumers for some time.
In order to remind people of how useful its product is in allowing consumers to enjoy some of their favorite treats, the company released a series of ads as a part of its 'Fearless Foodies' campaign. The ads were made with the help of Weber Shandwick, an agency based in Chicago, Illinois and illustrated by the talented John Zylstra.
Along with images of people extravagantly gulping down their most-loved food are captions that read things like "Nacho Annihilator," "Cheese Freak," "Ice Creature" and "BBQ Beast." With this, the company shows how the TUMS antacid tablets can prevent consumers from suffering from painful heartburn in a humorous way that attracts their attention.
Fearless Foodie Ads
These Illustrated Ads Show How Effective the TUMS Antacid Tablets Truly Are
Trend Themes
1. Humorous Marketing - The use of humor to promote products and services to consumers.
2. Food Advertising - Advertising that showcases food and its enjoyment.
3. Health and Wellness - The promotion of wellbeing in both physical and mental health.
Industry Implications
1. Pharmaceuticals - Manufacturers of heartburn relief medication like TUMS can adopt a humorous marketing strategy.
2. Food and Beverage - Food companies can use humorous advertising strategies to market their products.
3. Marketing and Advertising - Agencies can help clients adopt humorous marketing strategies to advertise their products and services.