Tugg Speedman is Ben Stiller’s new action hero character from the upcoming movie Tropic Thunder. Tugg has already been named Panda Celebrity of the Year by The Panda Relocation Foundation.
"No one has been more dedicated to helping the relocation of Pandas than our beloved Tugg Speedman." The foundation released in a statement. "His contribution to the organization has brought world wide awareness to moving these cute vegetarians to a more suitable land."
Stiller has been coming up with all sorts of unique and fun promotions for the movie, from the self-created ‘viral’ to the Rain of Madness documentary.
Opening on August 15, Tropic Thunder tells the story of a group of actors shooting a big-budget war movie being forced to become the soldiers they are portraying.
Here’s the official trailer:
Pre-Movie Awareness
Tugg Speedman is a Panda Celebrity
Trend Themes
1. Celebrity Endorsement - The success of Tugg Speedman as a Panda Celebrity of the Year shows the potential for brands to leverage celebrity endorsements to raise awareness and promote causes.
2. Viral Marketing - Ben Stiller's unique and fun promotions for the movie, such as the self-created 'viral,' indicate the opportunity for businesses to capitalize on creative and engaging marketing techniques to generate buzz.
3. Interactive Advertising - The Rain of Madness documentary and official trailer for Tropic Thunder highlight the potential for businesses to explore interactive advertising methods to captivate audiences and enhance brand exposure.
Industry Implications
1. Film and Entertainment - The Tropic Thunder movie and its promotional strategies present opportunities for innovation and disruption within the film and entertainment industry.
2. Nonprofit and Cause Marketing - The success of Tugg Speedman in raising awareness for the relocation of Pandas demonstrates how nonprofits can partner with celebrities to drive support for their causes.
3. Marketing and Advertising - The unique promotional tactics used by Ben Stiller in the marketing of Tropic Thunder indicate potential areas for disruption and innovation within the marketing and advertising industry.