Back in October we joked the Burberry Snood was the new scarf, but now it seems the tube scarf has actually become a winter 2010 must-have. As the gallery above shows, it's even been adopted by hipsters, so you know it's going to dominate.
Essentially, a tube scarf (or snood as some call it) is like a scarf, but with no end, so it's like a long piece of fabric you loop around your neck, usually loosely. You could liken it to a massive turtleneck, minus the sweater portion. Besides being a staple piece of the moment, the tube scarf also won't drag on the floor, get trapped in car doors or blow away in the wind!
Photo credits, in addition to Hipster Runoff, go to OC Weekly, Lewis Knits, Fab Sugar, Teen Vogue and Kit Me Out.
Sweaterless Turtlenecks
The Hipster Tube Scarf is like a Scarf With No End
Trend Themes
1. Tube Scarf Trend - The tube scarf or snood is becoming a must-have winter accessory for 2020, creating new opportunities for the fashion industry to innovate on this trend.
2. Scarf Innovation - As a staple accessory, there is an opportunity for innovation in materials, design, and functionality within the scarf industry.
3. Hipster Fashion Influence - Hipsters are increasingly becoming fashion trendsetters, presenting opportunities for brands to create products that appeal to this demographic.
Industry Implications
1. Fashion Industry - The fashion industry can capitalize on the tube scarf trend and create new products in response to evolving consumer preferences.
2. Textile Industry - By innovating on materials used to make scarfs, the textile industry has an opportunity to improve the functionality and diversity of the product.
3. Retail Industry - Retailers can incorporate tube scarfs into their inventory and create marketing campaigns targeting younger and trendsetting demographics.