The 'tshirtOS 2.0' is an ingenious T-shirt that has a digital display that can be programmed to display text and symbols. The second iteration of the original tShirtOS, the tshirtOS 2.0 sets itself apart from other digitally customizable clothing in that it is eminently wearable. Its dot-matrix display uses discreet, built-in LEDs that don't get in the way.
The result of a collaboration between San Francisco-based wearable tech company SWITCH and scotch whisky makers Ballantine's. The tshirtOS 2.0 is not just programmable, but is washable and scrunchable too.
"tshirtOS 2.0 is a whole new way for people to create, share and express themselves through fashion," says SWITCH's founder Alison Lewis. "It’s soft, feels great on and is completely undetectable as technology."
Digital Display T-Shirts
The tshirtOS 2.0 is Washable and Revolutionary
Trend Themes
1. Digital Display Clothing - The tshirtOS 2.0 introduces washable and wearable digital display technology, opening up possibilities for other customizable clothing items.
2. Wearable Technology - The discreet LED dot-matrix display in tshirtOS 2.0 showcases the potential of wearable tech, paving the way for innovative applications in various wearable products.
3. Personalized Fashion - tshirtOS 2.0 allows people to create and express themselves through fashion, indicating a rising demand for personalized and interactive clothing options.
Industry Implications
1. Fashion Technology - The tshirtOS 2.0 showcases disruptive innovation in the fashion technology industry, creating opportunities for brands to develop their own digitally customizable clothing.
2. Wearable Electronics - The washable and wearable nature of tshirtOS 2.0 highlights the potential for disruptive innovation in the wearable electronics industry, expanding the market for functional clothing with integrated digital displays.
3. Personalized Marketing - The programmable digital display in tshirtOS 2.0 opens up avenues for personalized marketing campaigns, presenting opportunities for advertisers and brands to engage with consumers in new and creative ways.