We now know that drinking tap water isn’t as bad as once thought; in fact, it’s actually eco-friendly. And in the right cities, tap water is better than the bottled stuff! But can you imagine paying money to drink water from the taps of New York City? That’s exactly what Tap’dNY water is.
Dressed in blaze orange jumpsuits more fit for a mechanic than a publicity street team, Truth in Hydration took to Central Park to hype the cleanliness of good ol’ Big Apple city water.
The Hydrators approached people toting water bottles in NYC’s most famous park, offering people top-ups from big dispensers on their backs.
Their plan is to hit up a variety of New York locations, promoting the benefits of drinking locally.
Selling Bottled NYC Tap Water
Truth in Hydration for Tap'dNY
Trend Themes
1. Drinking Tap Water - Disruptive innovation opportunity: Develop advanced filtration systems for tap water to enhance its taste and quality, making it a desirable alternative to bottled water.
2. Promoting Local Consumption - Disruptive innovation opportunity: Create platforms or apps that connect consumers with local businesses, encouraging them to support and consume locally-produced goods and services.
3. Eco-friendly Packaging - Disruptive innovation opportunity: Develop sustainable packaging materials for bottled water companies, reducing the negative environmental impact of single-use plastic bottles.
Industry Implications
1. Water Filtration Systems - Disruptive innovation opportunity: Create innovative water filtration systems that are affordable, efficient, and can retrofit existing infrastructure to provide clean and safe drinking water to urban areas.
2. Local Marketing Platforms - Disruptive innovation opportunity: Build online platforms that connect local businesses with consumers, facilitating the promotion and consumption of locally-produced goods and services.
3. Sustainable Packaging - Disruptive innovation opportunity: Develop eco-friendly packaging materials, such as biodegradable plastics or compostable alternatives, for the bottled water industry to reduce waste and environmental harm.