Have you ever bought a product in the grocery store, only to take a better look at it and see that it is not the packaging you were expecting? That is what TrustoCorp is all about.
They have replaced the 'Snickers' label with the word 'Bulemia,' and created a 'Nose Job' can of beer where when you are done with it, you can simply smash someone in the face with the can (thus necessitating a nose job). Funny, smart, and getting people's attention, this is just another day in the world of TrustoCorp.
Guerilla Grocery Branding
Trustocorp Takes Social Mischief to the Grocery Aisles
Trend Themes
1. Subversive Branding - Opportunity for startups to establish themselves as edgy disruptors in traditional industries by utilizing bold subversive branding tactics like Trustocorp
2. Packaging Innovation - Innovation opportunities exist for established brands to push the boundaries of traditional packaging designs and incorporate creative labeling and messaging to stand out on store shelves
3. Humor Marketing - Marketers can explore incorporating humor into their messaging and packaging designs, similar to TrustoCorp, to garner attention and differentiate themselves in competitive markets
Industry Implications
1. Food and Beverage - Innovative packaging designing and subversive branding can differentiate food and beverage products on store shelves, and efforts can be made to capture the millennial and Gen Z markets
2. Consumer Packaged Goods - Consumer brands can create subversive designs that address social or political issues and create products that foster a sense of community and activism among consumers
3. Marketing and Advertising - The incorporation of humor and subversive messaging in marketing campaigns can create memorable brand experiences and foster deeper connections with consumers