The brand-new and limited-edition Truly Poolside Variety Pack was inspired by Grammy award-winning pop star Dua Lipa and it shares a taste of summer cocktail-inspired flavors. The new flavors that are being introduced as part of this pack include vibrant refreshments like Strawberry Melon Fizz, Orange Peach Fizz, Piña Colada Style and Kiwi Mojito Style. Every flavor in the pack is 5% ABV with just100 calories and only one gram of sugar.
The supremely refreshing flavors in the Truly Poolside Variety Pack take cues from Dua Lipa's second studio album, Future Nostalgia, and the design of the products are infused with nostalgic and retro influences.
To keep the spirit of summer strong Truly is also collaborating with MINNIDIP, the first designer inflatable pool, on a Truly Poolside Variety Pack-inspired 3-ring inflatable pool.
Summery Cocktail-Style Hard Seltzers
Dua Lipa Inspired the Truly Poolside Variety Pack
Trend Themes
1. Summer-inspired Hard Seltzers - There is a growing trend towards creating hard seltzers that offer unique summer cocktail-inspired tastes and flavors.
2. Celebrity Inspired Beverages - The popularity of celebrity-inspired beverages is growing, as seen with the Truly Poolside Variety Pack that takes inspiration from Dua Lipa's album and retro influences.
3. Low-calorie and Low-sugar Alcoholic Beverages - There is a strong trend towards creating healthier alcoholic beverage options, with the Truly Poolside Variety Pack offering only 100 calories and 1 gram of sugar per can.
Industry Implications
1. Alcoholic Beverage Industry - The alcoholic beverage industry has opportunities to innovate by incorporating unique summery tastes and celebrity-inspired designs into their products.
2. Celebrity and Entertainment Industry - The celebrity and entertainment industry can partner with beverage companies to launch collaborative products like the Truly Poolside Variety Pack inspired by Dua Lipa.
3. Health and Wellness Industry - The health and wellness industry can partner with beverage companies to create low-calorie and low-sugar alcoholic beverages that cater to consumers' desire for healthier options.