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GrownAs* Foods is Debuting an Upscale Truffle Mac and Cheese

GrownAs* Foods is introducing Classic and Truffle mac and cheese as a more nutritious, flavorful and eco-friendly alternative to the traditional boxed mac and cheese that many people are familiar with. This vegan boxed mac and cheese is packed with protein from plant-based sources and no added sugars, dairy or cholesterol. Boasting an ingredient list with "nothing strange," these macaroni and cheese meals rival conventional boxed mac and cheese products with what the brand describes as "weird ingredients."

The non-GMO, nut-free, soy-free and sugar-free vegan mac and cheese products contain 25 grams of protein per box, and a savory flavor and creamy texture. Thanks to its many beneficial features, this brand is sure to win over not just vegan consumers but also flexitarians as well.
Trend Themes
1. Plant-based Meat Alternatives - GrownAs* Foods is utilizing plant-based sources to create a vegan mac and cheese that rivals traditional mac and cheese products.
2. Clean Label Products - GrownAs* Foods is taking the challenge of providing mac and cheese with no added sugars, dairy or cholesterol, and 'nothing strange' in the ingredient list.
3. Upscale Convenience Foods - GrownAs* Foods is introducing 'Classic' and 'Truffle' mac and cheese as a more nutritious and flavorful option against the traditional boxed mac and cheese.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore ways to incorporate more plant-based alternatives into their product offerings.
2. Health and Wellness - Health and wellness industry can leverage on clean label products to provide consumers with healthier and safer food options.
3. Packaged Foods - The packaged foods industry can explore ways to innovate and create products that are both convenient and offer added nutritional benefits like GrownAs* Food's mac and cheese alternatives.

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