Augmented reality comes to your driver's seat sooner than anyone expected courtesy of MVS-California's 'True3D' technology, a holographic heads-up display that overlays your front window with virtual navigation signs, store logos and relevant information.
Imagine this: you're cruising down the highway and floating somewhere between the window's glass are icons. Those icons point to buildings and landmarks in your view and superimposes information you need to know -- the operating hours of the laundromat you just passed, the current price of gas at the station on the horizon or even the holiday special at the Starbuck's on the corner! With this True3D system, you'll receive important information without having to take your eyes off the road. Most importantly, however, a bright-red 'guiding line' is overlaid above the road holographically, so you won't have to awkwardly peer at the GPS gadget on the dashboard. Road hazards and upcoming accidents are also reported in realtime, so you know when to duck into a less jammed side-street!
Heads-Up Holograms
True3D, a Virtual Interface System, Wins Munich's Top Navigation Prize
Trend Themes
1. Heads-up Holograms - Using holographic displays to overlay virtual information on the driver's view, keeping them informed without distraction, creating opportunities for new applications of augmented reality technology in cars.
2. Virtual Navigation - Blending GPS with augmented reality to superimpose real-time information about surroundings on the driver's field of vision, paving the way for new innovations that transform the driving experience.
3. Real-time Reporting - Real-time reporting of road hazards, traffic backups, and accidents can help alert drivers to potential dangers and improve road safety, offering opportunities to develop more responsive and automated vehicle safety features.
Industry Implications
1. Automotive - Using augmented reality to enhance the driving experience and reducing distractions, paving the way for future innovations in the automotive industry.
2. Navigation - Integrating GPS and AR technology to guide travelers and keep them informed about their surroundings, offering new opportunities for companies that specialize in navigation technology.
3. Technology - Designing and producing more advanced augmented reality technology that is safe and practical to use while also enhancing the user experience, creating new applications for AR in a variety of industries.