Sun-Kissed Cowgirl Campaigns

The True Religion SS11 Lookbook Rides Bareback

Let's face it, Candice Swanepoel could make wearing a garbage bag look good, but the True Religion SS11 Lookbook reveals a foxy line of western attire that's enough to get your lasso cracking.

Denim vests, cut-off shorts and free-flowing belly-top blouses are reminders that cowgirl apparel never goes out of style. Snapped on the beach with a horse and around the homestead, the True Religion SS11 Lookbook entices you in.
Trend Themes
1. Western Fashion - Disruptive innovation opportunity: Creating sustainable and eco-friendly materials for western-inspired clothing.
2. Beachwear Photography - Disruptive innovation opportunity: Developing innovative underwater photography techniques for capturing beachwear fashion.
3. Retro-inspired Lookbooks - Disruptive innovation opportunity: Integrating virtual and augmented reality technology into retro-themed fashion lookbooks.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporating AI and machine learning to personalize and recommend western fashion trends.
2. Photography - Disruptive innovation opportunity: Enhancing drone photography capabilities for capturing outdoor fashion shoots.
3. Technology - Disruptive innovation opportunity: Creating immersive and interactive experiences through virtual reality for showcasing fashion collections.

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