Popular Thai coffee chain True Coffee has officially launched its first flagship store in Bangkok. The new store boasts a minimalist design concept and a one-of-kind in-store experience -- customers will have the opportunity to have their coffee orders made by Thailand's first robot barista named ‘Nong Pui Fai.'
In addition, the flagship concept includes other "phygital" elements. For example, for a no-contact experience shoppers can place their orders via True Coffee's mobile app, and while in the store will be given the option to keep their coffee hot by using an IoT-powered mug.
The new store will also offer an expanded menu featuring exclusive food and beverage items including homemade French patisseries and ready-to-eat meals. As of right now, True Coffee has opened 120 stores throughout Thailand, with plans to continue expanding into 2020.
Phygital Thai Coffee Flagships
True Coffee Opens Flagship Store in Bangkok with Robot Barista
Trend Themes
1. Phygital Experience - The trend of combining physical and digital elements in retail stores presents opportunities for integrating IoT-powered devices and other innovative technologies.
2. Robot Baristas - The adoption of robots in coffee shops is a disruptive innovation opportunity that can lead to more efficient and consistent coffee-making processes.
3. Exclusive Menus - The rise of flagship stores with exclusive menu offerings presents a unique opportunity for premium customization and personalized experiences.
Industry Implications
1. Coffee Shops - The coffee industry can leverage robot baristas and phygital elements to differentiate and revolutionize the in-store customer experience.
2. Retail - The retail industry can adopt phygital elements like no-contact ordering and payment options to facilitate a safer and convenient shopping experience for their customers.
3. Food and Beverage - The food and beverage industry can leverage the growth of flagship stores to experiment with exclusive menu items, and innovative recipes.