Truand Truand launched in summer 2021 with a range of stylish yet casual clothes for women who do not feel represented in the world of fast fashion. Based in Quebec, Ontario, the sustainable slow-fashion brand encourages consumers to be themselves, unapologetically.
The brand's ready-to-wear one is inspired by a girl-power ethos, designed with vibrant color schemes, minimalist prints, and body-hugging materials. The fashion house consciously makes their collections with all body types in mind to cater to all women. Truand Truand sizes range from XS to 3XL to represent all bodies. The latest drop includes styles such as the Oversized T-Shirt Dress, the Kimono Romper, and the "Girl Gang" Flare Pant, available in various colors and prints for maximum versatility.
Body Inclusive Slow-Fashion Womenswear
Truand Truand is a Canadian-Based Sustainable Brand
Trend Themes
1. Body-inclusive Fashion - Opportunity for fashion industry to prioritize designs and sizes for all body types.
2. Sustainable Fashion - Opportunity for fashion industry to shift towards environmentally-friendly materials and production methods.
3. Slow-fashion Movement - Opportunity for fashion industry to prioritize quality over quantity and reduce waste.
Industry Implications
1. Fashion - Opportunity for fashion indsutry to incorporate body inclusivity and sustainability in their designs.
2. Retail - Opportunity for retail industry to prioritize brands and products that align with body inclusivity and sustainability values.
3. Textiles - Opportunity for the textile industry to develop and supply eco-friendly and body-inclusive fabrics and materials.