Leave it to Miuccia to inject Spring Summer 2011 with some color. Her exuberant banana-print borrows from the jungle, as vibrant prints stand out against stark black backgrounds. Clashed with stylized, curlicued Baroque motifs, the collection borrows from a range of references. Taking tropical baroque to the next level, Prada's much needed dose of color is fresh and fruity.
The exuberance of Hawaiian shirts reconciles kimono-inspired details with conventional Western menswear.
Implications - The recent recession prompted budget-tight consumers to make more affordable purchases at vintage and thrift stores. This caused a resurgence of retro fashions in the marketplace, which consumers adore for their kitschy designs and rarity. Companies can manufacture styles with these qualities to appeal to fashionable demographics.
Tropical Fruit Fashions
Prada Goes Bananas for Spring Summer 2011
Trend Themes
1. Tropical Prints - Design tropical prints for fashion items that mix different cultural references.
2. Baroque Inspiration - Combine baroque-inspired motifs with exuberant prints to create fresh and fruity fashion designs.
3. Vintage Resurgence - Manufacture retro-style garments with kitschy designs and rarity to appeal to budget-conscious and fashionable consumers.
Industry Implications
1. Fashion Industry - Design and manufacture tropical and baroque-inspired clothing to target fashion-conscious consumers.
2. Textile Industry - Invest in the development of new fabrics with fresh and fruity tropical prints, and baroque-inspired motifs to supply the fashion industry.
3. Vintage and Thrift Stores - Utilize the resurgence of retro fashions to attract budget-conscious consumers who love kitschy designs and rarity in fashion items.