Alice Dellal and supermodel Garrett Neff star in the color-infused Triton Spring/Summer 2013/2014 ad campaign. The model duo poses outdoors amidst a rocky hiking trail while wearing the streetwear label's vivid and expressive designs.
Pattern-clashing pairings, tie-dyed textiles and photo-printed tees are just some of the bold looks from the edgy collection. Merging a sporty sense of comfort with a hippie inspired aesthetic, the Triton Spring/Summer 2013/2014 ad campaign is a contemporary take on retro design fads that are making a return into the world of high fashion.
This hippie-chic and bohemian inspired collection also features mystical imagery that is featured on printed tops and the photoshoot's backdrop shots of street signs and other hiking trail signage.
Haute Hiking Trail Ads
The Triton Spring/Summer 2013/2014 Campaign is Boldly Bohemian
Trend Themes
1. Pattern-clashing Pairings - Opportunity for designers to experiment with unconventional combinations and push the boundaries of traditional fashion.
2. Hippie-inspired Aesthetic - Potential for brands to tap into the growing demand for nostalgic, bohemian styles and create modern interpretations.
3. Photo-printed Apparel - A chance for fashion companies to incorporate personalized imagery and create unique, statement pieces.
Industry Implications
1. Streetwear - Streetwear labels can explore the fusion of comfort and style through vibrant and expressive designs.
2. Fashion Photography - Fashion photographers can experiment with unconventional backdrops and use street signs and hiking trail signage for unique and captivating visuals.
3. Textile Printing - Textile manufacturers can capitalize on the demand for photo-printed tees and explore new methods of printing mystical imagery on fabrics.