Baskin-Robbins is hoping to get fans excited for the return of spring with the debut of its new Triple Mango ice cream.
As the March 2020 Flavor of the Month, Triple Mango offers an early taste of the warmer spring days ahead. Not only is the base of the ice cream mango-flavored, but the pint is then swirled with a flavorful mango sorbet and finished with a sweet mango ribbon. As the brand's R&D technologist Nikki McKinnell says, "We've been dreaming about spring and the island life all winter, and wanted to bring a taste of it to everyone with a burst of true mango flavor."
The new Triple Mango flavor can be found at participating Baskin-Robbins locations now for a limited time.
Mango-Studded Ice Creams
Baskin-Robbins' New Triple Mango Ice Cream Celebrates Spring
Trend Themes
1. Mango-flavored Ice Cream - There is a growing trend of using mango as a flavor in ice creams, presenting opportunities for innovative mango-infused ice cream products.
2. Seasonal Flavors - The introduction of seasonal flavors, like Triple Mango for spring, allows ice cream brands to create excitement and anticipation among consumers.
3. Fruit Swirls and Ribbons - Incorporating fruit swirls and ribbons, such as mango sorbet and mango ribbon, adds a burst of flavor and texture to ice cream, opening up possibilities for unique combinations.
Industry Implications
1. Ice Cream Manufacturing - Ice cream manufacturers can explore new flavor profiles, like mango, and experiment with seasonal offerings to attract customers and drive sales.
2. Frozen Dessert Retail - Frozen dessert retailers can capitalize on the trend of mango-infused ice creams and promote limited-time seasonal flavors to create a sense of urgency and boost customer engagement.
3. Food Technology - The development of innovative techniques to incorporate fruit swirls and ribbons into ice creams presents an opportunity for food technology companies to offer unique solutions and enhance product offerings.