Emily in Paris is a hit Netflix series that mesmerizes viewers and leaves them yearning to book a flight and embark on their own adventure to experience the city's magic firsthand—and travel startup DHARMA wants to help by offering an ultra-curated trip to Paris. The Paris by Emily travel experience, created under license from Paramount Global, is hosted by lifestyle influencers known as "Emileaders," who guide small groups through the capital of France.
Drawing inspiration from the series, fashion, lifestyle and romance themes are woven throughout the travel adventure, and groups are treated to experiences like cocktail-crafting sessions, private designer atelier visits and masterclasses on the art of seduction.
This innovative travel concept has the potential to get more viewers off of the couch and immersed in their own adventures.
TV-Inspired Parisian Trips
DHARMA Curated a Trip to Paris Inspired by Netflix's Emily in Paris
Trend Themes
1. Ultra-curated Travel Experiences - A travel startup offers ultra-curated trips that draw inspiration from popular TV series, providing viewers with the opportunity to embark on their own adventures and experience the magic firsthand.
2. Themed Travel Adventures - Travel experiences are being designed around specific themes, such as fashion, lifestyle, and romance, allowing travelers to engage in activities and immerse themselves in the culture of the destination.
3. Influencer-hosted Group Trips - Influencers known as "Emileaders" lead small groups on travel experiences, providing personalized guidance and creating a unique and immersive journey for participants.
Industry Implications
1. Travel and Tourism - The travel industry can capitalize on the popularity of TV series by offering unique and immersive experiences that cater to specific themes, attracting travelers looking for a deeper connection with their destinations.
2. Entertainment - The entertainment industry can explore licensing partnerships with travel startups to create travel experiences inspired by popular TV series, providing a new way for fans to engage with their favorite shows.
3. Hospitality and Events - Hospitality and event companies can collaborate with influencers to organize and host themed group trips, offering a unique and memorable experience for participants while leveraging the influence and social media reach of the influencers.