Trinny London is introducing skincare with a pair of cleansers, with the ultimate aim of demystifying the world of skincare by breaking it into chapters that are easy to understand. To start off, consumers have the option to choose between the Be Your Best Enzyme Balm Cleanser and Better Off AHA/PHA Gel Cleanser, both of which are vegan, cruelty-free and refillable.
These products help to start a skincare routine off in a simple and straightforward way and they boast the ability to melt away makeup and impurities, all the while leaving skin prepped for the next step. While the Be Your Best Enzyme Balm Cleanser takes on a milky balm texture upon contact with water, the Better Off AHA/PHA Gel Cleanser provides a gentle level of exfoliation.
Active Nourishing Cleansers
Trinny London's Skincare is Simple and Demystifies the Category
Trend Themes
1. Simplified Skincare - Trinny London introducing skincare with easy-to-understand cleansers creates potential for other brands to follow this lead and create more simple, straightforward skincare products.
2. Vegan and Cruelty-free Products - The vegan and cruelty-free aspect of Trinny London's cleansers shows the potential for other skincare brands to prioritize similar ethical values and cater to an audience looking for such products.
3. Refillable Skincare - Trinny London's refillable cleanser products have the potential to pave the way for more sustainable and eco-friendly refillable skincare products from other brands.
Industry Implications
1. Skincare - Trinny London's simplified skincare approach could disrupt the traditional skincare industry and encourage other brands to create more straightforward and easy-to-understand products.
2. Cosmetics - The introduction of Trinny London's skincare line has the potential to inspire other cosmetic brands to expand their product offerings and incorporate more skincare products in their lineups.
3. Sustainability - Trinny London's refillable skincare products have the potential to challenge the traditional one-time use packaging in the skincare industry, and encourage more sustainable and eco-friendly product designs.