Sonic Drive-In is introducing Trick or Treat Blasts for a limited time that combine three beloved mix-ins: M&M’s Minis, SNICKERS bar pieces and OREO cookie pieces. The frozen desserts are available in Vanilla Trick or Treat Blast varieties, both of which are made with a base of 100% real vanilla ice cream.
As Halloween celebrations will look different this year, the Trick or Treat Blasts offer a simple way for those with a sweet tooth to indulge in their favorite flavors of the season. Scott Uehlein, vice president of product innovation and development for Sonic, says: "By packing in bites of Halloween favorites in each spoonful, we’ve captured the thrill of digging into a trick or treat haul in one frozen treat, served Sonic style."
Candy-Filled Frozen Desserts
Sonic's Trick or Treat Blasts Blend M&M’s Minis, Snickers and OREO
Trend Themes
1. Candy-filled Frozen Desserts - The trend of candy-filled frozen desserts can be capitalized on by confectionery manufacturers by creating new product lines in this space.
2. Limited-time Options - More industries can take advantage of the trend of limited-time menu additions to create excitement around specific holidays or events.
3. Flavor Combinations - The trend of unique flavor combinations can be explored by food and beverage companies to create new and exciting products.
Industry Implications
1. Confectionery - Confectionery companies can take advantage of this trend by creating their own candy-filled frozen desserts with unique and exciting flavor combinations.
2. Fast Food - Fast food chains can capitalize on the trend of limited-time menu additions by introducing seasonal specials and limited-time items to create excitement and drive sales.
3. Ice Cream - Ice cream manufacturers can explore new and unique flavor combinations to stay competitive in the market and appeal to consumers looking for something different.