Tribe Cosmetics makes color cosmetics for men that are completely natural, vegan, cruelty-free and especially easy to apply, since no special brushes or applicators are needed. Co-founder Pergrin Pervez wanted to prepare for a big meeting and visited a major makeup store and was only told that makeup was gender-neutral and that he could look around to find what he needed. As Pervez describes, "As I looked around more, I was really kind of confused. I looked up at the advertising and thought, ‘You have so many women here with different types of makeup, but which of these women looks like me and which ones can I aspire to? I want to go to a meeting tomorrow to close a deal, where’s that look?'"
The brand officially launched this year with makeup for men and products like Moisturizer, Skin Fix and Beard Fix.
Men's Color Cosmetics
Tribe Cosmetics Makes All-Natural, Vegan, Easy-to-Apply Makeup for Men
Trend Themes
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Men's Color Cosmetics — Men's color cosmetics are becoming increasingly popular.
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Gender-neutral Makeup — The demand for gender-neutral makeup is on the rise.
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All-natural and Vegan Makeup — There is a growing trend towards all-natural and vegan makeup products.
Industry Implications
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Cosmetics — The cosmetics industry can capitalize on the rising demand for gender-neutral and inclusive makeup products.
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Men's Grooming — The men's grooming industry has the opportunity to expand its offerings and tap into the growing market for men's color cosmetics.
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Natural and Vegan Products — The natural and vegan product industry can benefit from catering to the demand for cruelty-free and sustainable makeup options.