Doritos' Triangle Tracker introduces a first-of-its-kind augmented reality Snapchat lens "that converts any real-world triangle into Doritos and weekly TikTok challenges." With this lens, users will see that they are surrounded by Triangles, as well as opportunities to unlock exclusive rewards and experiences.
Doritos is taking over famous triangular landmarks in New York, Atlanta and Memphis in partnership with brands like GUESS Originals, Vivid Seats and Xbox. With Fortnite Creative Mode, there's also Doritos Triangle Island that can be explored and fans will want to look out for the triangular Easter eggs that will drop throughout the upcoming MTV Video Music Awards.
With this initiative, the brand wants fans to think of Doritos every time they see a triangle in the real world.
Triangle-Hunting AR Lenses
Doritos' Triangle Tracker Lets Snapchat Users Unlock Rewards & More
Trend Themes
1. AR Triangle Tracking - Using augmented reality technology to track triangles in the real world and provide rewards and experiences.
2. Brand Takeover of Triangular Landmarks - Partnering with brands to take over famous triangular landmarks and introduce Doritos to new audiences.
3. Easter Egg Drops - Creating an interactive experience by dropping triangular Easter eggs throughout live events like the MTV Video Music Awards.
Industry Implications
1. Snack Food - Innovating how snack brands engage with consumers using technology and partnerships with other industries.
2. Advertising - Introducing new advertising methods that incorporate augmented reality technology.
3. Live Events - Using live events as a platform to create interactive brand experiences and engage with consumers.