Google is all set to shake up the smartphone industry by introducing trial run ads that will enable you to access smartphone app trials from inside mobile ads.
The trial run ads are essentially app advertising formats that allow users to try out apps for a maximum of 60 seconds by streaming content from the app's host servers, before going ahead and downloading.
This means that app developers can rest assured that app installations are coming from people who already pre-approve the product, rather than people randomly trying apps they don't know much about.
Another advantage of these trial run ads is that they could go towards reducing the quantity of apps that sit around on people's smartphones and never get used. This way, customers can try out apps and get to know them before deciding whether or not to download them.
Trial-Run App Advertisements
Google's Trial Run Ads Let Users Try Out Apps Before Downloading Them
Trend Themes
1. Trial Run Ads for Apps - Introducing app advertising formats that allow users to try out apps before they download them, which could increase pre-approved downloads while reducing unused apps on smartphones.
2. Streamlined App Installations - Trial-run ads enable developers to ensure that app installations come from informed users who have already pre-approved an app before downloading.
3. Reducing Unused Apps - Trial run ads may reduce the quantity of unused apps on smartphones by allowing customers to try apps before deciding whether or not to download them.
Industry Implications
1. Mobile Advertising - The introduction of trial run ads could revolutionize app advertising, offering developers a more streamlined way to engage potential users.
2. App Development - Trial run ads offer a new tool for app developers to increase downloads from informed users who have already tried their product.
3. Smartphone Industry - The use of trial-run ads on smartphones shows how new marketing formats can positively impact and transform mobile technology sectors.