When Trend Hunter hit its billion-view mark, Trend Hunters across the globe celebrated with us through tweets, Facebook posts and other digital forms of love. We at the Toronto office, however, celebrated the good old-fashioned way: with a huge bash for the local Trend Hunter community.
As most know, members of the Trend Hunter team play as hard as we work. The night started like all milestone celebrations should, with tasty and adorable cupcakes -- bearing the Trend Hunter logo, of course -- created by Toronto's own Le Dolci bakery. Attendees of the soiree were treated to tons of fun activities, including a tequila tasting table -- complements of Patron, a My Party Impressions photo booth to capture the night's craziness and, of course, a massive dance floor to let loose on.
More low-key attendees mingled with existing and past members of the Trend Hunter team over beer provided by Great Lakes Brewery. Other highlights of the night include an awesome choreographed number by Waterloo's premier dance crew and a touching (read: hilarious) speech by our Chief Trend Hunter Jeremy Gutsche.
The Trend Hunter Billion View Party
A Peek Into Our Huge Billion-View Bash
Trend Themes
1. Billion-view Celebrations - Companies that can find innovative and creative ways to celebrate major company milestones, such as through parties and events, can boost team morale and create buzz around their brand.
2. Experiential Marketing - Brands can create memorable experiences for their customers or target audience by hosting events that feature unique and interactive activities, like a tequila tasting table or a photo booth, that will leave a lasting impression.
3. Branded Treats - Companies can leverage partnerships with local businesses, such as bakeries, to create branded treats for their events that not only add a personalized touch, but also provide an opportunity for cross-promotion and community building.
Industry Implications
1. Beverage Industry - Beverage companies can partner with event organizers to provide unique tasting experiences that showcase their products and allow attendees to discover and learn more about their brand.
2. Photography Industry - Photography companies can offer innovative and customizable photo booth experiences that can be used at corporate events, weddings, and other social gatherings to capture and share memories.
3. Bakery Industry - Bakeries can create customized treats, such as logo cupcakes, for corporate events and collaborate with companies to cater to niche markets and strengthen their brand recognition in the local community.