Nike ACG introduces a new collection full of rugged trek gear for the Spring/Summer 2021 season. The sporty brand focuses on function above all else. The collection is made up of a wide selection of outerwear, pants, and practical accessories.
The seasonal range focuses on retro aesthetic in terms of the colors, detailing a series of shell jackets, adjustable vests, slouched fleeces, graphic tees, pullover sweaters, and more. The pieces are made with technical textiles such as the Primaloft insulation to offer layering warmth. The bags are made from Cordura to ensure that it is sturdy, paired with the new GORE-TEX Air Nasu technology. The rest of teh capsule includes fuzzy snoods, some sunglasses, and headbands for addition function and insulation.
Sporty Multi-Purpose Trek Gear
Nike ACG Prepares for SS21 with a Wide Range of Outdoor-Ready Goods
Trend Themes
1. Retro Trek Gear - Opportunity to create new designs by blending vintage aesthetics with modern technology for outdoor gear.
2. Multi-functional Accessories - Opportunity to innovate on accessories that serve multiple purposes, such as combining insulation and functionality.
3. Technical Textiles for Outdoor Wear - Opportunity to create new durable, weather-proof, and high-performance textiles for outdoor gear.
Industry Implications
1. Outdoor Retail - Opportunity for outdoor retail industry players to introduce durable and functional outdoor clothing and accessories.
2. Sportswear - Opportunity for sportswear industry players to incorporate technical textiles and multi-functional designs in their products.
3. Textile Manufacturing - Opportunity for textile manufacturing industry players to develop new high-performance textiles and manufacturing processes suitable for outdoor wear.