At a time when 90s nostalgia is at an all-time high, Igloo is relaunching its iconic travel cooler from 1992 as part of its Throwback Collection. The reintroduced retro cooler boasts the same size, style and colorway as the original cooler—and it is even manufactured in the same factory as the original 90s design. According to Brad Blankinship's VP of Marketing for Igloo, "When we decided to re-release the Picnic Cooler we thought the only way to do it was to stay true to our roots and relaunch with the same colors, on the same machines, and in the same factory in Katy, Texas."
As the cooler's stylish appeal has the potential to make it more than just a functional summer product, Igloo is selling its nostalgic 90s cooler at Urban Outfitters.
Retro Picnic Coolers
Igloo's Throwback Collection Revives a Popular Travel Cooler from 1992
Trend Themes
1. 90s Nostalgia - The resurgence of 90s nostalgia presents opportunities for businesses to create and market retro-inspired products.
2. Throwback Collections - Companies can capitalize on the popularity of throwback collections by re-releasing vintage items with a modern twist.
3. Vintage Manufacturing - Manufacturing products in the same factory and using the same processes as the original design can enhance the authenticity and appeal of retro products.
Industry Implications
1. Fashion - Fashion brands can tap into the 90s nostalgia trend by incorporating retro-inspired designs into their collections.
2. Consumer Goods - Consumer goods companies can create throwback collections using iconic designs from the past to target nostalgic consumers.
3. Retail - Retailers can partner with brands to offer exclusive throwback collections and capitalize on the demand for nostalgic products.