This is an interesting Ad campaign for the Salvation Army in Brazil; its main goal, to raise awareness, donations of clothes and money. Using real cardboard, plastic trash bags and other junk found in the streets, a sign is made up and posted outdoors. And on that sign is a picture referencing back to the living conditions of the people they help. Cheap and very effective.
Implications - By using found trash as an advertising medium, the Salvation Army created a hard-hitting ambient campaign without wasting money on billboards, posters or other resources. This emphasis on frugality and a care of one's community runs true to what the Salvation Army is all about.
Trash Ads
Brazil Salvation Army Campaign (Made From Real Garbage)
Trend Themes
1. Ambient Advertising - The use of unconventional advertising materials, such as found trash, to create impactful campaigns.
2. Creative Reuse - The repurposing of discarded materials, like cardboard and plastic trash bags, for advertising purposes.
3. Frugal Marketing - The practice of using low-cost, resourceful methods, like creating signs from found trash, to promote a cause or product.
Industry Implications
1. Nonprofit - Nonprofit organizations can use innovative advertising techniques, like ambient advertising with trash, to raise awareness and donations.
2. Marketing and Advertising - The marketing and advertising industry can explore creative reuse of materials and frugal marketing to create cost-effective and impactful campaigns.
3. Environmental Services - Companies in the environmental services sector can employ creative reuse strategies and frugal marketing to promote sustainable practices and raise awareness about recycling.