The 'sansnom' apparel brand created this greyscale lookbook and presented its latest line of gym attire inside a training gym. The location combined with the black and white stylistic approach brings an authenticity to each piece of clothing.
The lookbook takes full advantage of the training gym by photographing both male and female models in various location. Some images were photographed using the gym's wall-to-wall mirrors, punching bags, vacant studio space and the locker rooms. By using each location, it subtly reflects the versatility of the new line by sansnom.
The minimalist prints stand out within the images and enhance the aesthetic appeal of each article of clothing based on its neutral approach. The collection was created for the 2015 Fall and Winter seasons, which will force athletes to make use of gyms instead of partaking in outdoor fitness activities.
Gym-Themed Lookbooks
This Athletic Apparel was Photographed in Black & White Inside a Training Gym
Trend Themes
1. Gym-themed Lookbooks - The concept of shooting athletic apparel inside a training gym aims to create authenticity and show versatility of the new product line.
2. Minimalist Prints - Minimalist prints on gym attire enhance the aesthetic appeal of the clothing by its neutral approach.
3. Indoor Fitness Activities - Athletic apparel for indoor fitness activities aims to meet the need for people to stay healthy and fit regardless of outdoor climate conditions.
Industry Implications
1. Fashion - There is a growing demand for trendy workout clothes that do not sacrifice comfort and performance.
2. Fitness - As more people focus on the importance of fitness, there is a need for companies to create innovative products that suit different fitness needs.
3. Photography - Photographers can take advantage of the gym setting to create authentic photoshoots that showcase the functionality and versatility of athletic apparel.