Norwegian television station NRK created a program featuring the train ride from Bergen to Oslo, a wintry and winding trip through Norway. They've now made the footage (taken from the front of the train) available for free to the public.
The video could be a great background for holiday parties (with over seven hours of footage), and you can also reuse it and send NRK a video to participate in their contest.
Implications - With the proliferation of video technologies, consumers no longer have to traverse long physical spaces in order to witness a specific locale. As such, corporations looking to disseminate information about a certain location may consider using video technology to do so rather than expecting consumers to travel.
Creative Commons Train Rides
Norwegian NRK Holds Contest for Reuse of Train Ride Film
Trend Themes
1. Virtual Travel - Corporations can leverage video technology to offer virtual travel experiences and promote specific locations without the need for physical travel.
2. User-generated Contests - Organizations can engage users by hosting contests that encourage them to create and submit their own content related to a specific theme or location.
3. Reusing Film Footage - The availability of free film footage allows individuals and businesses to creatively repurpose existing content for various purposes like event backgrounds or promotional videos.
Industry Implications
1. Tourism - Tourism industry can utilize virtual travel experiences to showcase destinations, attract potential visitors, and save costs on physical travel arrangements.
2. Media and Entertainment - Media and entertainment companies can capitalize on user-generated content contests to drive engagement, increase brand awareness, and foster a sense of community.
3. Event Planning - Event planners can benefit from reusing film footage by using it as unique, immersive backgrounds for themed events, enhancing the overall experience for attendees.