England's 'South West Trains' encourage people to travel locally with these train ads that illustrate places in England that look like other countries. Each print ad has a stunning photographed background of settings that look like faraway destinations -- Dubai, Amsterdam, Algarve and Andalucia.
While these places may be luxurious and desired destinations, they are also very expensive and don't pose a practical option for those who have a tight budget or short vacation. Instead, the train ads pleasantly surprise the viewer by stating in small print that these photos were actually taken in various places across South-Western England.
From the beaches of Lulworth Cove in Dorset to the fields of Andover, Hampshire, South West Trains does a successful job at making local places that can be traveled to by train appear alluring.
Deceptive Train Travel Ads
These Train Ads Illustrate the Magical Places in England's Backyard
Trend Themes
1. Localized Travel - Opportunity for businesses to promote local travel destinations as an alternative to expensive international trips.
2. Deceptive Advertising - Chance for advertisers to use creative deception in marketing campaigns to attract attention and surprise viewers.
3. Affordable Alternatives - Potential for businesses to offer affordable travel options that mimic the aesthetic and appeal of luxurious destinations.
Industry Implications
1. Travel and Tourism - Opportunity for travel agencies, hotels, and transportation services to highlight local destinations and promote budget-friendly options.
2. Marketing and Advertising - Chance for advertisers and agencies to incorporate deceptive and attention-grabbing tactics in their campaigns to engage audiences.
3. Hospitality and Leisure - Potential for hotels, resorts, and leisure facilities to create affordable packages that mimic the luxury and allure of international destinations.