A trail mix snack that's filled with sunflower and pumpkin seeds is a satisfying source of protein on the go. But in order to give consumers even more fuel during a day of activities, Tanka Trail was created as a unique two-in-one snack option.
These low-fat and gluten-free protein snacks were developed based on traditional recipes that once powered the powered Native American Sioux warriors. This product combines turkey and buffalo jerky strips with flavorful trail mixes. In total, Tanka Trail products come in three varieties: Coconut Almond, Blueberry Almond and Mango Pepper, which were introduced in California at this year's Natural Products Expo West.
While both trail mix and jerky snacks are familiar to consumers, it's very unusual to see two completely different snacks packaged in the same resealable bag.
Two-In-One Protein Snacks
This Tanka Trail Mix Snack is Combined with Turkey and Buffalo Jerky
Trend Themes
1. Two-in-one Snacking - The combination of two different snacks into one package presents opportunities for manufacturers to create unique and convenient snacking options.
2. Protein Packed Snacks - Consumers are increasingly looking for snacks that are not only tasty, but also high in protein to fuel their active lifestyles.
3. Native-inspired Snacks - Snacks based on traditional recipes, such as Tanka Trail's use of Sioux warrior fuel, appeal to consumers seeking authentic and culturally inspired food options.
Industry Implications
1. Snack Food Industry - The snack food industry can capitalize on the trend of combining two different snacks into one product, offering new and innovative options for consumers.
2. Protein Supplement Industry - With the rise in demand for high-protein snacks, the protein supplement industry has an opportunity to offer more portable and convenient options for on-the-go consumers.
3. Healthy Convenience Food Industry - The demand for healthy and convenient snack options is increasing, inspiring companies to create healthy snacking alternatives, such as Tanka Trail's low-fat and gluten-free protein snacks.