In celebration of International Chocolate Day, Purdys introduced three new vegan bars, including trail mix chocolate bars that are full of texture and flavor. In response to changing consumer preferences, the brand created new chocolates that spread joy to a wide range of people no matter their dietary preferences. As the brand describes, "Customers are choosing dairy-free options and are on the lookout for products that not only taste good, but provide them with an experience they can feel good about."
The Vegan Mylk Chocolate, Vegan Mylk Trail Mix, and Vegan Dark Trail Mix chocolates are the first creations from the vegan line of chocolate at Purdys. In order to better serve consumers who are looking for plant-based options that meet their preferences and needs, these chocolates will be introduced to Purdys lineup in mid-September.
Trail Mix Chocolate Bars
Purdys Chocolatier Launched Vegan Treats for International Chocolate Day
Trend Themes
1. Vegan Chocolate Bars - Opportunities for businesses to capitalize on rising consumer demand for plant-based options, providing a wide range of flavors and textures for chocolate bars.
2. Dairy-free Options - Potential for businesses to create dairy-free options that appeal to health and environmental conscious consumers.
3. Texture-rich Chocolate - Innovation opportunities for businesses to experiment with various textures in vegan and dairy-free chocolates, in response to changing consumer preferences.
Industry Implications
1. Food and Beverage - There is an increasing demand for vegan and dairy-free chocolate options, and businesses can capitalize on this by producing high-quality chocolates with a range of flavors and textures.
2. Health Food - The rising popularity of vegan and dairy-free chocolates presents an opportunity for health food stores to stock a range of high-quality and innovative chocolates to cater to health-conscious consumers.
3. Retail - Retailers can take advantage of the growing trend of vegan and dairy-free chocolates by offering a variety of products that align with changing consumer preferences and needs.