Retail Frozen Pizza Expansions

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Papa Gino's Announced its First Plans to Expand Beyond New England

Papa Gino's, the New England-based American pizza chain with over 80 years of experience in the pizza-making industry, announced plans for the national expansion of its 'Traditional Thin Crust Pizza' line of frozen foods. This pizza line includes cheese, extra cheese, Italian sausage, pepperoni, and pepper & onion recipes. For the first time ever, Papa Gino's pizza will be available to customers across the United States.

The frozen pizzas will be available at select Walmart, Market Basket, and Hannaford locations across 22 different states, marking a monumental expansion for the frozen pizza product. The Chief Experience Officer at Gino's Pizza, Deena McKinley, stated "We are thrilled that families outside of our current communities are able to enjoy the pizza recipe that our guests have been enjoying for over 60 years" in recognition of the recent expansion.
Trend Themes
1. National Frozen Pizza Expansion - Papa Gino's has expanded its reach with a national expansion of its 'Traditional Thin Crust Pizza' line of frozen foods, presenting opportunities for companies to capitalize on the growing frozen food industry.
2. Regional Restaurant Expansion - Regional restaurant chains like Papa Gino's have opportunities to expand their reach by introducing frozen food products to markets beyond their region.
3. Brand Extension Into Frozen Foods - Established food brands like Papa Gino's can explore brand extensions into the frozen food industry to increase revenue and offer new options to their customers.
Industry Implications
1. Frozen Food Industry - The expansion of Papa Gino's frozen pizza line highlights the potential for growth within the frozen food industry.
2. Grocery Store Industry - Grocery store chains like Walmart, Market Basket, and Hannaford have opportunities to expand their frozen food offerings by partnering with popular restaurant chains.
3. Quick-service Restaurant Industry - Quick-service restaurant chains may explore brand extensions into the frozen food industry as a way to expand their offerings and reach new customer bases.

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