IBM and Havas helia recently teamed up to create the world's first beer derived from the process of tracking human emotions. While beer is associated with many different occasions and emotions, there is no brew that specifically captures these feelings. Now there is an alcoholic beverage that perfectly matches one's emotional state while drinking.
The beer was developed by using a tool called Watson Personality Insights. The program was used on New Year's Eve to track emails, text messages, tweets, social media posts and more in order to extract cognitive and social characteristics. The program then produced 2,800 different beer recipes based on these specific emotions. The team ultimately narrowed down the list to create '0101,' which tastes of joy and optimism.
The project demonstrates how the power of dig data and the ability to track human emotions can be used to influence the products we consume.
Algorithmic Alcoholic Beverages
This Beer Was Developed by Tracking Human Emotions
Trend Themes
1. Emotion-driven Products - Using data on human emotions to create products that perfectly match one's emotional state.
2. Personalized Alcoholic Beverages - Developing alcoholic beverages that are tailored to individual emotional experiences.
3. Data-driven Brewing - Leveraging big data and analytics to create unique and targeted beer recipes.
Industry Implications
1. Alcoholic Beverage - Exploring opportunities to use emotion tracking and data analysis to create innovative and personalized drinks.
2. Consumer Behavior Research - Utilizing technologies like Watson Personality Insights to gain deep insights into customer emotions and preferences.
3. Marketing and Advertising - Applying the concept of emotion-driven products to develop targeted campaigns and experiences for consumers.