Luxury fashion house Balenciaga unveils a new iteration of the Track.2 Track Low sneaker model in a vibrant colorway that cannot be missed for the season. This follows the silver tonal iteration that the brand launched earlier this month. The new sneaker boasts a palette of green and throughout for a striking look.
The silhouette retains its chunky structure and features a blend of materials in the construction process. This includes mesh, rubber, and leather that panel throughout to give it textural contrast. At the top of the shoe is a glossy tongue that boasts some branding details reading "Track.2." The forefoot boasts mesh and round tonal laces, lime green accents the collar, the toe cap, and quarter, whereas light blue panel throughout the rest of the upper.
Fluorescent Luxury Sneakers
Balenciaga's Track.2 Sneaker Boasts Multiple Layers
Trend Themes
1. Fluorescent Fashion - The trend of using vibrant and neon colors in luxury fashion items such as sneakers presents an opportunity for disruptive innovation in the fashion industry.
2. Chunky Sneaker Trend - The ongoing popularity of chunky sneakers offers a space for disruptive innovation in the footwear industry, allowing brands to experiment with unique shapes and materials.
3. Material Mix-up - The use of diverse materials like mesh, rubber, and leather in the construction of sneakers creates opportunities for disruptive innovation in the manufacturing and textile industries.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can capitalize on the trend of fluorescent colors in sneakers to create unique and eye-catching products that cater to high-end consumers.
2. Footwear - The chunky sneaker trend presents an opportunity for footwear brands to design and manufacture innovative sneakers that appeal to consumers seeking both style and comfort.
3. Manufacturing - The use of diverse materials in sneaker construction opens up new possibilities for manufacturing companies to develop innovative production processes and explore sustainable materials.