Toys R Us stores in the UK recently set up a "quiet hour" on the weekends for children, parents and caregivers who are affected by autism.
During quiet hour, Toys R Us dims the lights and reduces the number of fluorescent lights in the space, music and announcements are stopped and autism-friendly signage is used. The serene store environment was designed to better suit the needs of a child with autism, especially during the busy rush that occurs in the weeks leading up to Christmas. By creating a safe space for those wit autism, Toys R Us creates a stress-free environment for kids and their parents to browse toys in.
Some other retail stores have also started implementing quiet hours for the benefits of shoppers with autism.
Serene Toy Store Environments
Toys R Us Stores' 'Quiet Hour' is for Children Affected by Autism
Trend Themes
1. Autism-friendly Retail - Creating serene and accommodating store environments for individuals with autism.
2. Sensory-focused Experiences - Developing immersive and calming experiences that cater to individuals with sensory sensitivities.
3. Inclusive Marketing Strategies - Adopting inclusive practices and targeting diverse customer segments, such as individuals with autism.
Industry Implications
1. Retail - Exploring opportunities to create inclusive and specialized store experiences for customers with specific needs.
2. Entertainment - Incorporating sensory-friendly elements into attractions, theaters, and other entertainment venues to cater to individuals with autism.
3. Marketing & Advertising - Developing strategies that promote inclusivity and reach diverse customer segments, including individuals with autism.