Toyota announced that it updated the format of its branded 'Toyota Untold' podcast, which was launched in 2018. The company stated that the first season of the Toyota Untold podcast was seen as a pilot. Eric Booth, a senior manager of external communications for Toyota Motor North America spoke about season one of the series, "We were trying something new, and if it didn’t work out, then there is always a lesson to be learned."
Following season one the company states that subsequent seasons will have an updated format, and the company has also put more resources into its production staff. The branded automotive podcast has received over 30,000 downloads and received a 4.5-star rating on iTunes. Overall the series can help the brand bring consumers a look into the automotive industry.
Behind-the-Scenes Automotive Podcasts
Toyota is Reworking Its 'Toyota Untold' Podcast Series
Trend Themes
1. Automotive Podcasts - The popularity of branded automotive podcasts provides the opportunity for other car makers to produce similar content to engage with consumers.
2. Updated Podcast Formats - With Toyota updating their podcast formats, there is an opportunity for other brands to experiment with new and innovative formats in order to engage listeners.
3. Production Staff for Podcasts - As Toyota puts more resources into its production staff for its podcast, there is an opportunity for production companies to provide specialist podcast production services to other automotive manufacturers.
Industry Implications
1. Automotive - The automotive industry can benefit from creating and promoting branded podcasts to engage with car enthusiasts and potential consumers.
2. Podcast Production - The increasing popularity of branded podcasts in the automotive industry creates opportunities for freelance podcast producers to offer their services to produce quality audio content.
3. Marketing & Advertising - With the success of Toyota's branded podcast, there is an opportunity for marketing firms to offer podcast marketing services and sponsorships to automotive manufacturer clients.