Digital marketing hasn't yet been heavily used in the auto industry, but the Toyota ToyoTags may change all that. Toyota is setting an example for automakers everywhere by attempting to engage consumers through SnapTags, which operate much like QR codes. So far, SnapTags have been used by major brands like Coors Light and Coke.
The ToyoTags are essentially rings bearing the Toyota logo on the inside and which employ SnapTag technology. Each ToyoTag allows a consumer to snap the image with his phone -- having a smartphone isn't necessary -- to access Toyota's product information, safety tips and more. In addition to more interactivity and consumer engagement, these tags also allow Toyota to roll out more social media marketing campaigns in the future.
Toyota plans to use the Toyota ToyoTags with the release of its 2012 car models including the Prius V.
Automaker SnapTags
Toyota ToyoTags Let the Car Maker Enhance Customer Interaction
Trend Themes
1. Snaptags in Auto Industry - Using SnapTags provides an opportunity for automakers to increase consumer engagement through digital marketing.
2. Interactive Consumer Engagement - ToyoTags allow for more interactivity and social media marketing campaigns for automakers.
3. QR Code Alternatives - Toyota's use of SnapTags creates an opportunity for exploring alternative options for QR codes in marketing.
Industry Implications
1. Automotive - Auto-industry can benefit from applying SnapTags technology to enhance digital marketing strategies.
2. Digital Marketing - Digital marketing professionals can leverage SnapTags to enhance consumer engagement and outreach.
3. Advertising and Promotion - SnapTags can create new disruptive innovation opportunities for companies in the advertising and promotion sector.