If you thought all car commercials were the same, you surely have not seen the Toyota Prius 'People Person' ad, released to promote the debut of the full Prius Family. Created by Los Angeles agency Saatchi & Saatchi, the minute-long advert follows the very average morning routine of a not-so-average being: a giant made from the bodies of 18 humans.
While this might sound like the plot of a horror film, the clip is actually incredibly charming and lighthearted, showing how each person plays an important role in the giant's life, working as the arms, hands, ankles, and so forth. The ad concludes with the larger-than-life figure disassembling itself at the realization that there are now four Prius models, meant to represent, "From one person to many, from one Prius to many," according to executive creative director Margaret Keene.
The Toyota Prius 'People Person' commercial is eye-catching and is sure to be a gigantic hit with its quirky concept and fantastic use of live action and animation.
Giant Human Hybrid Ads
The Toyota Prius 'People Person' Commercial Uses 18 Bodies in One
Trend Themes
1. Giant Human Hybrid Ads - The trend of creating larger-than-life figures from human bodies can be applied to various product advertisements to create a visually appealing and engaging experience for the audience.
2. Innovative Car Commercials - The use of unique concepts and storytelling in car commercials can have a lasting impact on the viewers, making the brand stand out in a cluttered market.
3. Integration of Live Action and Animation - The combination of real-life elements with animation in advertising can create a distinct visual style and be utilized to convey complex ideas in a simplified manner.
Industry Implications
1. Automotive - Automotive companies can benefit from the trend of producing visually stunning and unconventional commercials to create brand awareness and stand out in a highly competitive market.
2. Entertainment - The concept of human hybrid figures can be scaled to produce eye-catching, larger than life experiences that engage audiences and can be leveraged in experiential activations at live entertainment events or theme parks.
3. Marketing and Advertising - Innovative approaches to advertising such as integrating live action and animation elements in commercials can be applied to any industry to deliver a unique and memorable message to the target audience.