Edgy Concept Cars (UPDATE)

Toyota NS4 Concept Car Unveiled at NAIAS 2012

The Toyota NS4 concept car has seen daylight at NAIAS 2012. The automaker has delved into a specifically eye-catching motive when creating this plug-in hybrid model. The car is allegedly going to hit the streets by the year 2015.

Toyota's reputation can be recognized for sturdy vehicles that will stay loyal to their owners through thick and thin, and having built upon such a strong foundation, the company now aims to capture the attention of its consumers with designs that show flair for the extrinsic. Apart from 'Adaptive Driving Beam' headlights that will also have one questioning whether the car is an Autobot or a Decepticon, the Toyota NS4 aims to better connect owners with their cars through features such as Human-Machine Interface. The feature lets the Toyota NS4 concept car adapt and respond to what one finds comfortable while driving (such as air temperature and audio levels).

Already catching global attention with their intelligence in vehicle manufacturing, Toyota has boldly taken to user-friendly innovation to set themselves apart in the automobile industry.
Trend Themes
1. User-friendly Innovation - Toyota's focus on user-friendly innovation with features like Human-Machine Interface presents an opportunity for disruptive innovation in the automobile industry.
2. Plug-in Hybrid Models - The development of plug-in hybrid models like the Toyota NS4 concept car opens up opportunities for disruptive innovation in the electric vehicle industry.
3. Extrinsic Design - The Toyota NS4's extrinsic design, including 'Adaptive Driving Beam' headlights, creates opportunities for disruptive innovation in automotive design and aesthetics.
Industry Implications
1. Automobile - User-friendly innovation and extrinsic design present opportunities for disruptive innovation in the automobile industry.
2. Electric Vehicle - The development of plug-in hybrid models presents opportunities for disruptive innovation in the electric vehicle industry.
3. Automotive Design - The Toyota NS4's extrinsic design creates opportunities for disruptive innovation in automotive design and aesthetics.

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