As a way to help expand the brand lineup, the My Little Pony: Guardians of Harmony toy line consists of a series of mythical updates on the franchise. The toys in the new lineup feature nine points of articulation, which enables children to place them into any position they want to suit the particular scene they are creating.
Released ahead of the New York Toy Fair, the My Little Pony: Guardians of Harmony toy line offers both girls and boys characters of interest. As gender norms in the toy industry continue to be challenged, we're seeing more neutral products enter the market.
The full lineup of My Little Pony: Guardians of Harmony toys are set to debut sometime in 2016 for ages three and up.
Mythical Equestrian Collectibles
The My Little Pony: Guardians of Harmony Toy Line is Majestic
Trend Themes
1. Expanded Mythical Toy Lineup - The expansion of the My Little Pony: Guardians of Harmony toy line presents an opportunity for businesses to tap into the growing demand for mythical-themed toys.
2. Gender-neutral Toys - The introduction of neutral characters in the My Little Pony: Guardians of Harmony toy line highlights the trend of challenging traditional gender norms in the toy industry, creating opportunities for businesses to cater to a more inclusive audience.
3. Customizable Articulated Toys - The inclusion of nine points of articulation in the My Little Pony: Guardians of Harmony toys opens up possibilities for businesses to develop customizable toys that allow children to create dynamic scenes and storytelling experiences.
Industry Implications
1. Toy Manufacturing - The expansion of the My Little Pony: Guardians of Harmony toy line presents an opportunity for toy manufacturers to capitalize on the demand for mythical-themed toys.
2. Gender-neutral Toy Market - The introduction of neutral characters in the My Little Pony: Guardians of Harmony toy line creates opportunities for businesses to tap into the growing market for gender-neutral toys.
3. Customizable Toy Market - The inclusion of nine points of articulation in the My Little Pony: Guardians of Harmony toys opens up opportunities for businesses to cater to the customizable toy market, offering children the ability to create and customize their own toy experiences.