ASICS introduces the new vibrant iteration of the GEL-Lyte III OG sneaker model in a palette named 'Tourmaline.' The top of the shoe is detailed with a bright orange hue by the ankle collar. This is then met with a stark contrast with purple laces, green and purple eyelet paneling, green at the side stripes, and more.
The stripes are seen decorating the shoe's purple mesh area. The back of the shoe sees blue suede at the heel quarter with an orange midsection panel, then compete with a blue toe cap at the front. All of this sits on top of a yellow and green midsole foundation, rounded out with a muted black outsole base.
Stark Tonal Running Shoes
ASICS Launches a Tournaline Tonal GEL-Lyte III OG Sneaker
Trend Themes
1. Vibrant Color-blocking Shoes - Opportunity for brands to introduce bold and unexpected color combinations in their shoe designs.
2. Contrasting Textures Sneakers - Opportunity to mix suede, mesh, leather, or other materials to create a unique and visually interesting shoe design.
3. Statement Midsole Footwear - Opportunity to create a shoe design where the midsole is a standout feature, with bold or unexpected patterns or colors.
Industry Implications
1. Sportswear - This trend can be applied to various sportswear lines, including running, basketball, and even golf shoes.
2. Fashion - This trend can be adopted by luxury and streetwear brands alike, allowing them to release fresh takes on classic shoe designs.
3. Technology - Smart shoe brands can take advantage of this trend to experiment with integrating technology with unique and expressive designs.